We know that sales leaders and sales teams know the fundamentals listed above… and more. But knowledge is not enough. For success, we need to do a contextual design, thoughtful implementation and a robust practice mechanism.

Practice, what and in a manner that does not inadvertently do more harm than good. Practice, till it becomes a habit for a sales professional, convention and culture for a sales team and the team evolves into a tribe with a distinctive character.

This requires not only some imagination and innovation on the part of the sales leadership and sales managers but also clarity of thought and resolve. It can literally test convictions.

For any sales team, at times, in the face of onslaught of daily transactions, staying focused on sales effectiveness can be a bit of a challenge. But there is no real choice that every sales manager is a thoughtful coach (and not a rambo salesperson ), everyone on the team has to evolve to being a sales professional who is a consultant and and a buying facilitator and that there is loads of intelligent value creation and precision value selling - by default.

To meet this challenge, some competent, un-biased and genuine assistance, which has a stake in the team's success, can be very helpful.

We at Skife try and become your partner and buddy and ensure that your sales team retains and enhances its winning streak and not suffer on account of lack of some regular inspiration, perspective, process and skill servicing.